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Advice on using your current position to grow, gain skills, and plan your next career steps.

Building a Personal Brand Strategy
Advice, Land it, Leverage it

A Professional Personal Brand

Whether you’re just starting out or aiming to elevate your professional presence, building your personal brand with a strategic approach is a game-changer. Companies often employ a framework known as the “Four Ps” to create a competitive edge—Perceptions, Performance, Purpose, and Process. You can use these same principles to market the most important product of

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