Personal branding

Using your elevator pitch at networking events
Advice, Land it, Launch it, Leverage it

How to Craft an Elevator Pitch

Throughout your career, you will find that first impressions and have a lasting impact. Whether you’re at a networking event, job interview, or coffee chat, the way you present yourself can set the tone for future conversation and opportunities. It is natural to get nervous in these situations, but don’t let anxiety get in the […]

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Building credibility in your first real job
Advice, Launch it, Leverage it

How to Build Credibility in Your First Job

Learning how to build credibility in your first job is essential for setting yourself up for a successful career. Establishing trust and gaining respect at work can open doors to growth opportunities, new responsibilities, and a lasting professional reputation. By focusing on activities like networking, taking on leadership roles, and actively participating in industry conversations,

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Building a Personal Brand Strategy
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A Professional Personal Brand

Whether you’re just starting out or aiming to elevate your professional presence, building your personal brand with a strategic approach is a game-changer. Companies often employ a framework known as the “Four Ps” to create a competitive edge—Perceptions, Performance, Purpose, and Process. You can use these same principles to market the most important product of

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